YANDEX E-COM OPEN AIR. 
CONTENT AND ART DIRECTION

Yandex Ecom Open Air 2026 is Yandex’s B2B festival dedicated to the growth of e-commerce. The event brings industry professionals together for talks, technology showcases and knowledge sharing, followed by live music performances.

Invited by Formate, P.MOTION led the art direction and created a series of artist intros for the music programme. We developed content for a stage setup featuring three circular screens, giving each artist a distinct visual style through a mix of 2D, 3D and generative graphics. These techniques allowed us to explore different moods, textures and rhythms while maintaining a consistent approach to how the content worked within the stage setup.

We designed compositions and movement across all three screens, taking their circular shape and placement into account. By working with scale, rhythm and visual connections between the screens, we made the content an integral part of the stage environment.

P.MOTION 2026

Art director: Denis Levchenko
Сontent production: Denis Levchenko, Liliya Idiliya, Anka Osintseva, Dima Calculator, Anton Khomyak, Semion Levchenko, Fed, Alexey Voronov
PM: Nika Zhusueva