Egor Kreed — ZONE 58. Show content

In the summer of 2025, Moscow hosted a large-scale concert by Egor Creed for 86,000 spectators — one of the most talked-about shows of the year.

OOPS and -.618 contacted us with the task of developing an opening screen and cutscene for “Alarm” that would visually reveal the concept of “infection.”

We created countdown timers and a video styled to match the interfaces of popular media platforms — news feeds, Instagram, VK, and online editions, including elements of the tabloid press. Through pop-up headlines, photos, and texts, the idea of viral spread gradually unfolded — not of disease, but of information and hype, enveloping everything around us. At the end, the video transitions into a warning sign.

The entire visual component was accompanied by sophisticated sound design.

p.motion 2025

Creative director: Denis Levchenko

Graphic design: Liliya Idiliya, Anna Osintseva
Motion design: Semion Levchenko

Music and sound: Andrey Obydennikov
PM: Nika Zhusueva