JD x ADIDAS ORIGINALS

For the JD-exclusive Adidas drop campaign, we joined the project as CG/VFX partners for SPOT mema and created a animated insert that became the visual climax of the film. Our goal was to craft a bold, high-energy segment that disrupts the flow of the edit and captures the spirit of a cultural explosion—raw, street-driven, and just as exclusive as the Adidas drops for JD.

We created a animated segment featuring CG models of the sneakers and the main character, Tayeb Santo. It begins with a dive into a newspaper page, pulling the viewer into an abstract animated world layered with texture, typography, and rhythm—where Adidas emerges through form and visual effect. The scene ends with a smooth transition back to live action, as if surfacing from the creative mind of the heroes..

PMOTION 2025