STRUCTURA CG VIDEO

Structura is a creative and production agency specializing in spatial projects: exhibition booths, installations, and architectural and multimedia solutions for brands and large-scale events. The agency combines design, engineering, and production, providing a full-cycle service of creation for complex projects.

The Structura team was preparing to participate in a major industry forum. They needed to present themselves through a video that would serve as a branding tool. The client wasn’t interested in a traditional showreel featuring a montage of projects; instead, we needed to propose a new video format that would combine project presentations with the company’s brand image within a single narrative.

We created the image of a large lab-control room — as if Structura were managing it from within. In the control room, three Structura executives work with a unified system, shaping and transforming a complex project. The system appears multifaceted and, at first glance, chaotic: numerous processes, signals, and structural elements are in constant motion. However, through the management of this system, the chaos gradually coalesces and becomes organized, leading to the formation of the final image and a cohesive object. Demonstrations of the agency’s completed projects are organically integrated into this process.

We developed the video from concept, script, and visual logic through to CG production and final assembly. The video’s visual environment is composed of CG scenes, motion design with elements of creative coding, AI tools, video footage, and montages, all woven into a unified, multi-layered visual language.

Space

The space functions as a visual metaphor for Structura’s internal structure. The white modular environment is clean, geometric, almost laboratory-like. Inside are control panels with numerous buttons, switches, and indicators, as if it were a control center for complex engineering processes.

Characters

The video is based on CG production featuring three key characters — digital avatars of Structura’s executives. The characters were modeled based on real-life prototypes: we performed 3D scanning and imported the data into the MetaHuman pipeline for further animation and integration into the scene. The presence of these characters underscores that the entire structure is underpinned by real expertise and the personal accountability of the executives.

Motion design

Graphic inserts featuring integrated project photographs were added to the video: 3D diagrams and structural models illustrating the agency’s complex operations as an interweaving of processes and connections. Some elements are built on the principles of their corporate design—with linear contours, dotted lines, and modular logic.

The object emerging behind the laboratory glass illustrates the order and structure of the processes: elements appear sequentially and precisely, reflecting the same principle by which Structura creates real-world events—from the first modules to the final lighting.

Creative director: Denis Levchenko
Director: Semion Levchenko
Creative producer: Kirill Galushko
CG/Motion: Dima Antonov, Anton Homyak, Anna Osintseva, Liliya Idiliya, Yasha Pyrkin
Editing: Semion Levchenko
VFX: Semion Levchenko
Sound design: Andrey Obydennikov
Music: Earbleedteam
PM/Producer: Nika Zhusueva