Getwola. Rebranding
Getwola emerged from a collective frustration with the status quo in the water delivery sector. Recognizing the inefficiencies of traditional delivery services, a group of innovators came together to revolutionize how water is delivered to households.
Leveraging cutting-edge IT solutions, they engineered a platform that streamlines the entire delivery process, from order placement to doorstep delivery, drastically reducing delivery times from days to a mere 20 minutes.
Initially, Getwola lacked a clear brand identity, with an improvised logo, inconsistent brand colors and no storytelling. Social media efforts lacked direction, ads lacked consistency. As Getwola tried to grow its audience, these issues became crucial, endearing marketing efforts ineffective.
To address these issues and foster growth, Getwola needed to invest in a defined brand strategy and distinctive identity to enhance communication and engagement.
Goals: To build a Brand Platform and to establish a Compelling Brand Narrative: to establish a solid foundation that defines Getwola’s brand. To craft a story that resonates with target audiences. To develop a Cohesive Brand Identity: to create a strong, consistent logo and visual elements to ensure a recognizable and unified brand image.
Research and Brand Platform
To Help People Live to Their Fullest Potential
Getwola envisions a world where everyone has the opportunity to live their life to the fullest. This means having the energy, health, and resources to pursue their passions, achieve their goals, and enjoy every moment. By ensuring easy and reliable access to quality water, Getwola aims to remove one of the barriers to a vibrant, active life, allowing people to focus on what truly matters to them.
Discovery and research:
During the discovery and research stage, we dive deeply into understanding the market landscape, consumer behavior, and industry trends. Strategic sessions with client’s team took place to build a lazer-shaped brand positioning and platform. The team explores consumer preferences, habits, and pain points through surveys, focus groups, and data analysis. They aim to gain insights into what drives consumer decisions, their expectations from water delivery services, and their receptiveness to eco-friendly practices.
The essence of «Thirst for Life» is about more than quenching physical thirst; it’s about nourishing a lifestyle of excitement, exploration, and enthusiasm. Getwola aims to be more than a service; it wants to be a part of the dynamic, fast-paced lives of its customers, supporting their ambitions and passions.
Brand identity
Target Audience: Life Enthusiasts, «Thirst for life» People with passion in their eyes. Constantly on the go. They embrace life fully, creating, experimenting, and pushing boundaries. «I don’t know what tomorrow holds» individuals. Focused on what they love and believe in. Forever young at heart.
«Thirst for Life» encapsulates the spirit of Getwola. It represents the brand’s commitment to delivering not just water, but energy, vitality, and a zest for living. This idea is central to everything Getwola does, from the speed of its deliveries to its sustainable practices and the lifestyle it promotes.
Applying identity effects when working with a corporate font
Options for using the sign for the design of the app and social networks
AI Photos
The use of identity effects when working with a photo style, emphasizing a new look at familiar things, conveys speed as a metaphor for instant delivery, energy and dynamics.
Website and mobile app
When developing the website and mobile app, special attention was paid to the specifics of the brand: it was necessary to reflect speed and dynamism in every detail, while maintaining an ergonomic and concise interface.
The identity of the eco-direction
Creating a sub-identity for the Getwola environmental project for the conservation and monitoring of polar bears. Creating an emblem based on the company’s logo, creating a slogan and branding examples.
The result of the work
During the rebranding of Getwola, we completely changed the style of communication to suit the current target audience of the service, while maintaining continuity in colors and logo.
We have conducted extensive research on the target audience, studied and worked out ways of communication and interaction with it: SMM, PR, events, collaborations, etc. They helped build an emotional connection and consolidated key brand associations to maximize reach. They brought out the positioning, key ideas and the slogan «Thirst for life».
We have developed more than 100 digital and printed media, from the design of social networks and packaging to the branding of branded vehicles.
We have created a sub-identity of the Getwola environmental project for the protection and monitoring of polar bears.
p.motion 2024
Denis Levchenko — art direction, designer
Semion Levchenko — motion design
Liliya Idiliya — graphic design
Anna Osintseva — graphic design
Kirill Galushko — video production
Anna Zharova — brand platform
Nika Zhusueva — project manager