Creatives and promo website for UVI x Svyaznoy Travel

Jewelry brand UVI Jewellery together with Svyaznoy Travel launched a PR campaign on the New Year eve, held a prize draw with lead generation on the main website. Tight deadlines are the main difficulty that we had to face during the work. Exactly one month was laid for the implementation of the project.

The main visual key for digital advertising and promo pages for the New Year’s drawing is an animated New Year’s collage. We have developed the mechanics of the contest, created a convenient user registration and authorization process, thought out the logic of switching to e-commerce.

Within a month, our team implemented visual key, launched and tested the page. We met the specified deadlines, supported the level of sales and traffic after Black Friday, and also increased the image and loyalty of customers to brands. We managed to give a New Year’s mood through digital.