COLLEGE OF CREATIVE INDUSTRIES. BRAND IDENTITY

The College of Creative Industries is a new education system, the model of which is based on the work of existing studios. Practice with industry experts and work on real orders will help to actively expand the professional skills of students and become a powerful impetus for the development of creative industries in the region.

This year, 7 colleges are being launched across Russia from Yakutia to Kaliningrad.

For communication within the college and its audience, we created an identity that is easily integrated into navigation, and studio interior, as well as used for printed and digital media.

The idea originated from transformation

Transformation is a part of our life, without which growth is not possible. We visualized the transition from one state to another in graphics, animation, photo and video content.

Transformation allows acquiring a new meaning

College teaches, and thereby transforms.

College teaches to transform.

The college creates transformers of creative industries.

Logo

Symmetrical simple graphic element embodying interaction. The collaboration of minds makes it possible to create. By collaboration, we mean not necessarily a creative process but in general the relationship of two people: student and student, teacher and student, client and performer 

Transformers are the main graphic element

The graphic element “transformer” is formed from planes. Rotating, and changing their coordinates, the planes fall into light or shadow (appear and disappear) forming an infinite number of dynamic shapes. At the same time, even in static, the movement of forms is visible, thanks to their geometry and shades.

Transformers serve as a container for filling with color, photo/video material, graphics.

Variations of shapes and animations

1. Group rotation
2. Rotation of individual pieces
3. Fluctuations
4. Shift

Navigation and studios interior

Transformers are easily applicable for navigation and interior decoration. They can form a path from point A to point B, depict the plan of a building or terrain, and can be used as plaques.

p.motion 2022

Denis Levchenko — art direction, design
Semion Levchenko — motion design
Liliya Idilya — graphic design